|Number of customers (in thousands)||1,158||600||93%|
|Net sales, external||3,245||3,016||11%|
1) excluding exchange rate differences, including acquired companies
Tele2 Norway acquired Network Norway on October 3, 2011, thereby capturing an undisputable number three position in the Norwegian mobile market. The purchase of Network Norway also resulted in a 100 percent ownership of the former joint venture Mobile Norway, which is building out Norway’s third mobile network. Tele2’s Norwegian operations now consist of the brands Tele2, One Call, Lebara and Network Norway Business. Focus on the acquisition and the integration process has been a key priority in 2011.
Tele2’s revenue was 3,245 in 2011, up from 3,016 in 2010. The increase was mainly driven by the acquisition affecting the fourth quarter with SEK 567 million.
In 2011, Tele2 Norway continued its efforts to keep costs down and target high ARPU customers by focusing more strongly on fixed-price subscriptions and subscriptions bundled with smartphones. Tele2 Norway delivered on the Best Deal concept by strengthening its price position and enhancing quality perception. Tele2 Norway experienced fierce competition in the marketplace during the second half of the year as competitors launched aggressive low-price campaigns negatively impacting customer growth and end-user prices.
At the end of the year, the brand Tele2 started to transfer traffic on to own mobile network (i.e. Mobile Norway’s mobile network). The other brands, Lebara, One Call and Network Norway Business, have routed traffic through own net during the entire year.
In the fixed telephony segment, Tele2 Norway concentrated its efforts on defending market share and maintaining profitability.
In 2012, Tele2 Norway will focus on finalizing the integration process and securing synergy effects from the acquisition of Network Norway.
Tele2 Norway will continue to roll out a 2G/3G mobile network enabled also for 4G/LTE, and increase its share of traffic on own network to improve profitability.
Tele2 will keep providing the Best Deal for its customers by delivering expected quality and maintaining price leadership.
Growth will be secured through improved customer retention and enhanced multi-channel distribution toward residential and corporate customers utilizing the company’s 4 segmented brands.