Wanted Position in 2013

In order for Tele2 to be successful in its core market, we have formulated three key objectives to be achieved by 2013. These are:

1. Customers – We will provide the Best Deal for customers in all countries we operate in.
2. Employees – We will be a great place to work for our employees.
3. Shareholders – We will have the best total shareholders’ return within our peer group.

So, how do we get there?

In order to achieve our wanted position by 2013, we have identified six challenges that we have to address. Within each challenge, we have also set targets.

• Differentiation challenge
• Cost leadership challenge
• Quality challenge
• People challenge
• Business model challenge
• Geography challenge