About Tele2 2010
With more than 31 million customers in 11 countries, Tele2 is one of Europe's leading telecom operators. Ever since it was founded in 1993, Tele2 has been a fast-moving challenger to incumbents and other established providers, with extensive experience in entering new markets and modernizing pricing models. Tele2 has expanded its geographic footprint eastwards and is now present in Russia, as well as in Kazakhstan. Tele2 offers mobile communication services, fixed broadband and telephony, data network services, cable TV and content services. Mobile communications is our primary focus and most important growth segment. Mobile telephony currently accounts for close to 70 percent of Tele2's operating revenue. Tele2 covers today more than 100 million people with controlled mobile licenses.
The cornerstone of Tele2's concept is to always offer the Best Deal in the market. We do this by listening to our customers' needs at all times, while keeping costs under tight control and enhancing commercial quality from network to customer touch points. We have steadily increased our market shares, while increasing healthy returns on capital. In 2010, the Group generated net sales of SEK 40.2 billion and reported an EBITDA of SEK 10.3 billion. Tele2 is listed on the Nasdaq OMX Nordic Exchange since 1996.