Challenges and strategic priorities

Tele2 needs to address six major challenges successfully in order to deliver the targets outlined above and realise Tele2’s strategic intent.

• Sharpen and broaden differentiation base
  
  
• Secure commercial quality in all markets
  
  
• Develop capability-based cost leadership
  
  
• Defend voice revenues and identify alternative revenue sources
  
  
• Protect the core and accelerate geographical expansion
  
  
• Strategically align mindset and organisation