The Netherlands

SEK million	2009	2008	Change
*) Including changed definition (see Note 5)
Number of customers (in thousand)*)	1,124	1,215	-7%
Net sales, external	6,668	6,184	8%
EBITDA	1,609	1,158	39%
EBIT	578	61	848%

Key priorities in 2009

Tele2 Netherlands successfully delivered on its strategy of connecting customers directly to its network, thereby improving margins. Tele2 Netherlands demonstrated the viability of providing multiple services over a single connection to a customer. This strategy makes it possible to provide additional or enhanced services with limited incremental capital expenditures, which improves profitability and customer value.

The marketing campaigns featuring the black sheep Frank strengthened Tele2’s price leadership position. Tele2 Netherlands was ranked number one in a number of independent surveys. The launch of VDSL and the fixed and mobile internet combo package contributed to high broadband customer intake. The company was the fastest growing provider on the highly competitive Dutch broadband market.

Tele2 Netherlands strengthened its services portfolio aimed at the business segment. Significant growth was generated in the corporate customer segment by attracting major customers within the government, industry, retail and financial sectors. Tele2 Netherlands leads the way in terms of developing business-to-business services in the Tele2 Group.

Challenges to address in 2010

Tele2 Netherlands will continue to deliver its Best Deal strategy by fortifying its price leadership position and by offering high quality services in all markets. Enhancing customer loyalty will be an important area of focus in 2010. In the business market, Tele2 will keep focusing on attracting major corporate customers as well as small and medium enterprises. Furthermore, Tele2 Netherlands will pursue its strategy of improving margins by connecting customers directly to its network, providing multiple services over a single connection.